Vision & Mission


“To be the sub-region’s market leader in production and supply of premium farm produce”



“To effectively deploy the very best in technology, know-how, resources and people in producing world-class farm produce and products that constantly exceed our customers’ expectations; creating superior value for all our stakeholders in the process”



Excellence – We strive to be outstanding, exceptional and achieve superior results at all times.

Passion – We are highly enthusiastic about what we do, driven by an intense desire to satisfy our customers and other stakeholders

Ingenuity – We are quick to learn, understand, devise and apply ideas.

Integrity – We always try to be fair, honest and do the right thing.

OwnershipWe act like owners of the business; treating the company’s customers, assets and tasks as our own. We accept personal responsibility and accountability for our actions with a focus on the company’s long term objectives.