“To be the sub-region’s market leader in production and supply of premium farm produce and agricultural inputs ”
“To effectively deploy the very best in technology, knowhow, resources and people in producing world-class farm produce, products and solutions that constantly exceed our customers’ expectations; creating superior value for all our stakeholders in the process”
Excellence – We strive to be outstanding, exceptional and achieve superior results at all times.
Passion – We are highly enthusiastic about what we do, driven by an intense desire to satisfy our customers and other stakeholders
Ingenuity – We are quick to learn, understand, devise and apply ideas.
Integrity – We always try to be fair, honest and do the right thing.
Ownership – We act like owners of the business, treating the company’s customers, assets and tasks as our own. We accept personal responsibility and accountability for our actions with a focus on the company’s long term objectives.