Vision & Mission


“To be the sub-region’s market leader in production and supply of premium farm produce and agricultural inputs ”



“To effectively deploy the very best in technology, knowhow, resources and people in producing world-class farm produce, products and solutions that constantly exceed our customers’ expectations; creating superior value for all our stakeholders in the process”



Excellence – We strive to be outstanding, exceptional and achieve superior results at all times.

Passion – We are highly enthusiastic about what we do, driven by an intense desire to satisfy our customers and other stakeholders

Ingenuity – We are quick to learn, understand, devise and apply ideas.

Integrity – We always try to be fair, honest and do the right thing.

OwnershipWe act like owners of the business, treating the company’s customers, assets and tasks as our own. We accept personal responsibility and accountability for our actions with a focus on the company’s long term objectives.